Fashion catwalk
Gucci's fashion show featured stunning traditional Chinese oil-paper umbrellas, blending heritage with haute couture. Models showcased exquisitely crafted umbrellas with intricate, hand-painted designs, from serene landscapes to floral motifs. The translucent beauty and vibrant colors of the umbrellas added an enchanting elegance, celebrating the rich cultural craftsmanship of China.
Sports competition
Below is China's first F1 racing driver, Guanyu Zhou, and his teammate Bottas promoting Chinese culture to fans at the F1 event held in Shanghai, showing the beauty of oil-paper umbrellas, and they will select a few lucky viewers and send them oil-paper umbrellas with their autographs.